portfolio

Execute email strategies for several markets including content-heavy drip campaigns and monthly newsletters, maintaining around 40% open rates and up to 11% unique clicks. Performed quality and A/B tests, then translated the results to action.

Spearheaded a quarterly Strategic Prospecting Campaign, utilizing Salesforce and Pardot integrations, that combined sales and marketing efforts to fill a multi-million dollar pipeline with a positive close rate.

Used Adobe products to design interactive promotional materials that link to historically low-traffic service pages. Improved weekly page views significantly with one page improving by 45%.

Wrote a long-form blog post that still ranks in the top 4 blog posts on the site and has accrued 4,500+ page views since publishing in December 2020.

Planned presentations, sales meetings, marketing materials, and booth for a national manufacturing conference that earned $800,000+ in new business.

Built up organic reach on Facebook by doubling follower count (from 1,300 to 2,600). Improved consistent post engagement (likes, comments, and shares) by 75%.

Became an expert at using relevant search terms to create new or optimize old content. Took various website pages from page ten or later in search to the first page of Google.

Recorded, edited, and published a podcast aimed at mental health professionals that resulted in 3 successful client referrals for the Clinical Outreach team.